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Our Process

Check Out Our Process

At BuilderProject, we know that most residential builders don’t have time to become marketing experts. You’re busy doing what you do best – building homes and bringing your clients’ dreams to life. That’s where we come in. Our process is designed to eliminate the chaos of marketing, simplify your sales, and deliver consistent, high-quality leads that turn into profitable projects.

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The Process

Here's What We Do

Become the go-to builder in your area and attract high-ticket clients.

1. Business Profiling & Brand Strategy

We start by understanding your business – what sets you apart, who your ideal clients are, and why they should choose you over the competition. In this 1-on-1 profiling workshop, we’ll uncover your unique selling points, refine your messaging, and set the foundation for powerful, targeted marketing.

Why It Matters:

We craft a brand story that attracts high-value clients and positions you as the go-to builder in your market.

2. Professional Video Production

Next, we send a videography crew to capture your story, showcase your craftsmanship, and highlight client success stories. We handle the scripts, shots, and post-production, creating high-impact branding videos and testimonials that sell your expertise without you having to say a word.

Why It Matters:

90% of homeowners start their search online, and nothing builds trust faster than real stories from real clients.

3. Funnels & Website Build-Out

Once your brand message is clear, we build your digital foundation – a high-converting website, tailored lead magnets, and sales funnels that turn website visitors into qualified leads.

Why It Matters:

More leads, less wasted time. You get a predictable flow of potential clients without the hassle of constantly chasing them down.

4. Automated CRM & Lead Management

We set up a powerful CRM that tracks every lead, conversation, and opportunity from first contact to signed contract. With automated follow-ups, lead scoring, and pipeline tracking, you’ll never miss a chance to close a deal.

Why It Matters:

Spend less time managing leads and more time building – our system keeps you organized and efficient.

5. Appointment Setter Training & Management

We don’t just hand you a list of leads – we train dedicated appointment setters to call every lead, qualify them, and only pass along high-potential opportunities. This means you’re not wasting time on unqualified prospects, and your calendar is filled with real opportunities.

Why It Matters:

You only talk to leads who are ready to buy, saving you time and increasing your close rate.

6. Simplified & Proven Sales Systems

We don’t stop at setting appointments. We work with you to create a streamlined sales process, providing scripts, objection handling techniques, and proven sales frameworks that convert more leads into paying clients.

Why It Matters:

Close more deals with less stress – our systems make selling as straightforward as building.

7. Paid Advertising Campaigns

We launch strategic ad campaigns on platforms like Facebook and Google to fill your pipeline with qualified leads. These campaigns are continuously optimized for maximum ROI, delivering consistent results without guesswork.

Why It Matters:

You’ll get a steady stream of ready-to-buy leads, not just clicks.

8. Lead Nurturing & Email Marketing

We set up long-term email and SMS nurture campaigns, keeping you top-of-mind with past and potential clients until they’re ready to build.

Why It Matters:

Build lasting relationships and generate more repeat business with automated, relationship-focused follow-up.

9. Fully Performance-Based Pricing

We’re so confident in our system that we work on a pay-on-performance model. After a small initial setup fee, our only compensation comes as a small commission on closed jobs. We make money when you make money.

Why It Matters:

You get a marketing partner invested in your long-term success, not just another agency looking to cash a retainer check.

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Common Questions

We have answers.

Is there a set-up fee?

Yes, we have a set-up fee that ranges from $2,000 to $18,000 depending on your goals and the level of engagement required.

How long does it take to start seeing results?

We start optimizing and launching your system within the first 2 days. That means you can expect to book consultations within 7 days. While some clients land projects within the first 30 days, the timeline can vary depending on the project type and the length of your sales process.

What if my leads take months to decide?

We understand that custom home buyers have a long sales cycle—which is exactly why most marketing strategies fail. Our system keeps your leads engaged through:

✅ Email indoctrination sequences (positioning you as the expert)

✅ AI-powered follow-ups (automatic lead nurturing)

✅ Retargeting ads (keeping your brand top-of-mind)

When they’re finally ready to move forward, you’ll be their first and only choice.

What exactly do you do for me?

We handle everything that isn't under the job title of a "General Contractor". That means we acquire your leads, qualify them, put them on a call with you, and even provide 1-on-1 sales training frameworks to get the prospect across the finish line.

How do I know this will work for my business?

Our system is built specifically for custom home builders and is backed by industry-tested strategies. It’s worked for builders across different markets and price points. Plus, you aren't paying thousands a month for an average ad campaign, once we set things up, you have lifetime access to our services on a pay-per-closed-job contractual guarantee.

How much are your commissions?

We have a commission structure that is engineered to be profitable for both of us. The average cost to acquire a new construction job is 3% of the build total- in fact- most of you are aware of that if you work with a realtor or job vendor. We only take 1% of the contract value on new homes- and we leave the other 2% for ad spend (we usually acquire them for less anyways).

Do you only market for new construction?

Nope. We have proven campaigns for large remodels, additions, barndominiums, shipping container homes, ADU's, roofing, and even more. We've ran into some interesting opportunities along our journey- and if it's profitable, sellable, and buildable- why not!