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How Schwanz Custom Homes Filled Their Build Slots For The Year and Closed $680K in Projects Off of 6K of Ad Spend

July 03, 2025•2 min read

Overview

For years, Schwanz Custom Homes in Wisconsin enjoyed the kind of consistency most builders dream about — booked out 12 to 18 months in advance with word-of-mouth alone. Their reputation for quality and integrity kept them busy, year after year.

But that streak started to slip.

Leads slowed. Projects didn’t flow like they used to. And for the first time in a while, their calendar had open space they weren’t used to seeing.

That’s when they reached out to BuilderProject — not to grow fast, but to get back to normal.

The Strategy

We knew the goal wasn’t just to get more leads. It was to deliver serious, build-ready homeowners who would restore momentum and re-fill their once overflowing schedule.

So we launched a tailored version of our BuilderProject system:

High-Volume Meta Ad Campaigns

Meta Ads that spoke directly to Wisconsin homeowners considering a build — highlighting what made Schwanz different and trustworthy in a market full of cookie-cutter options.

Proven Funnel with Qualification Survey

A custom funnel and qualification survey that filtered out tire-kickers and ensured only land-ready, budget-appropriate homeowners got through.

Internal Appointment Setters

Our internal appointment setters handled the follow-up and calls, personally qualifying every lead and booking real consultations right onto Becki’s calendar.

The Results

Within only 90 days:

🏠 2 custom home contracts signed — one for $280K, another for $400K — from the new system.
💥 $680K in revenue generated off of just $6K in ad spend.
📅 Build calendar refilled for the rest of the year, to the point where ads were turned off due to demand.
🔁 The team is now preparing to relaunch campaigns to fill next year's schedule early.

For Schwanz Custom Homes, this wasn’t a marketing win. It was a return to the momentum they built their name on.

Conclusion

Schwanz Custom Homes didn’t want to chase trends. They wanted to stay booked with good projects, good clients, and a predictable flow of business.

BuilderProject delivered exactly that — with a fast $680K return on $6K ad spend, and a pipeline built to last.

👉 Ready to get back to a full calendar? Apply now to reserve your territory with BuilderProject.

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Common Questions

We have answers.

Is there an up-front fee?

Yes, we have a program fee that ranges from $2,000 to $18,000 depending on your goals and the level of engagement required. We do guarantee our results though- meaning that if we don't perform- you will receive a refund.

How long does it take to start seeing results?

We start optimizing and launching your system within the first 2 days. That means you can expect to book consultations within 7 days. While some clients land projects within the first 30 days, the timeline can vary depending on the project type and the length of your sales process.

What if my leads take months to decide?

We understand that the residential construction industry tends to have a long sales cycle—which is exactly why most marketing strategies fail. Our system keeps your leads engaged through:

✅ Email indoctrination sequences (positioning you as the expert)

✅ AI-powered follow-ups (automatic lead nurturing)

✅ Retargeting ads (keeping your brand top-of-mind)

When they’re finally ready to move forward, you’ll be their first and only choice.

What exactly do you do for me?

We handle everything that isn't under the job title of a "General Contractor". That means we acquire your leads, qualify them, put them on a call with you, and even provide 1-on-1 sales training frameworks to get the prospect across the finish line.

How do I know this will work for my business?

Our system is built specifically for home builders and is backed by industry-tested strategies. It’s worked for builders across different markets and price points. Also- we completely guarantee results- so if we don't perform- you don't pay.

How much are your commissions?

We have a commission structure that is engineered to be profitable for both of us. The average cost to acquire a new construction job is 3% of the build total- in fact- most of you are aware of that if you work with a realtor or job vendor. We only take 1% of the contract value on new homes- and we leave the other 2% for ad spend (we usually acquire them for less anyways).

What types of projects do you support?

At BuilderProject, we’ve helped builders land everything from high-end $30M custom homes to compact ADUs and profitable multi-family developments. Whether you're a pool builder, remodeler, or you're offering pre-designed homes, barndominiums, or home additions, our system is designed to adapt to your unique service type and buyer journey. We know how to position your value and speak directly to the clients you actually want. You can explore each project type in more detail on our Project Type pages, or better yet — book a call with our advisor team to get personalized insights on how we’d position your business for growth.

What if I want to run multiple campaigns?

We highly encourage it — and some of our most successful partners do just that. In fact, many are running campaigns for 3 to 5 project types at once. It’s a smart strategy: quicker-turnaround services like remodeling or ADUs can generate fast cash flow to help fund longer-term, high-ticket projects like custom homes or multi-family builds. Our system is designed to manage multiple funnels seamlessly, so you can scale without the chaos.