How Dan from Open Prairie Custom Homes Closed $2.8M in Projects from Just $7K in Ad Spend Using BuilderProject
Overview
Dan, the founder of Open Prairie Custom Homes in Dallas, TX, isn’t new to high-end home building. He’s built stunning, estate-level custom homes across North Texas for years — but like many builders, he knew his brand had the potential to go bigger.
The problem?
He was still stuck relying on referrals and scattered marketing efforts. He knew there were more $1M+ clients out there. He just didn’t have a predictable system to reach them.
That’s when Dan partnered with BuilderProject.
The Strategy
Dan didn’t need more tire-kickers or lowball inquiries. He needed qualified, design-focused homeowners ready to build now — and a brand experience that matched the caliber of his craftsmanship.
Here’s what we launched:
🎯 Laser-Targeted Meta Ad Campaigns...
focused on affluent areas around DFW. We positioned Dan as the go-to builder for modern, luxury homes on acreage lots.
🧭 High-Intent Funnel with Pre-Qual Surveys...
filtering out budget-shoppers and surfacing prospects with land, $1M+ budgets, and realistic timelines.
📞 Our Internal Dialer Team...
who reached out to every lead, confirmed their details, and booked them directly onto Dan’s calendar with full context.
🧠 CRM Setup and Reporting...
giving Dan real-time visibility into who’s booking, what they want, and where they’re coming from.
The Results
Three months in, Dan sent us a message that made our whole team smile:
"I just signed a $1.5M deal last week... and a $1.3M one’s on the way."
With just $7,000 in ad spend, Open Prairie Custom Homes:
🏡 Closed $2.8M in signed projects
🔥 Landed two multi-million dollar homes — both from cold traffic
💼 Now has a pipeline of similar-quality leads continuing to book
Conclusion
Dan had the portfolio. He had the team. He just needed the volume and velocity to match his potential.
BuilderProject gave him the system to attract the exact kind of clients he wants — and now he’s closing million-dollar homes like clockwork.
👉 If you build homes over $500K and want a system that lands serious consultations like this, apply now to see if your market is available.