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How Dan from Open Prairie Custom Homes Closed $2.8M in Projects from Just $7K in Ad Spend Using BuilderProject

July 09, 20252 min read

Overview

Dan, the founder of Open Prairie Custom Homes in Dallas, TX, isn’t new to high-end home building. He’s built stunning, estate-level custom homes across North Texas for years — but like many builders, he knew his brand had the potential to go bigger.

The problem?

He was still stuck relying on referrals and scattered marketing efforts. He knew there were more $1M+ clients out there. He just didn’t have a predictable system to reach them.

That’s when Dan partnered with BuilderProject.

The Strategy

Dan didn’t need more tire-kickers or lowball inquiries. He needed qualified, design-focused homeowners ready to build now — and a brand experience that matched the caliber of his craftsmanship.

Here’s what we launched:

🎯 Laser-Targeted Meta Ad Campaigns...

  • focused on affluent areas around DFW. We positioned Dan as the go-to builder for modern, luxury homes on acreage lots.

🧭 High-Intent Funnel with Pre-Qual Surveys...

  • filtering out budget-shoppers and surfacing prospects with land, $1M+ budgets, and realistic timelines.

📞 Our Internal Dialer Team...

  • who reached out to every lead, confirmed their details, and booked them directly onto Dan’s calendar with full context.

🧠 CRM Setup and Reporting...

  • giving Dan real-time visibility into who’s booking, what they want, and where they’re coming from.

The Results

Three months in, Dan sent us a message that made our whole team smile:

"I just signed a $1.5M deal last week... and a $1.3M one’s on the way."

With just $7,000 in ad spend, Open Prairie Custom Homes:

  • 🏡 Closed $2.8M in signed projects

  • 🔥 Landed two multi-million dollar homes — both from cold traffic

  • 💼 Now has a pipeline of similar-quality leads continuing to book

Conclusion

Dan had the portfolio. He had the team. He just needed the volume and velocity to match his potential.

BuilderProject gave him the system to attract the exact kind of clients he wants — and now he’s closing million-dollar homes like clockwork.

👉 If you build homes over $500K and want a system that lands serious consultations like this, apply now to see if your market is available.

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Common Questions

We have answers.

Is there an up-front fee?

Yes, we have a program fee that ranges from $2,000 to $18,000 depending on your goals and the level of engagement required. We do guarantee our results though- meaning that if we don't perform- you will receive a refund.

How long does it take to start seeing results?

We start optimizing and launching your system within the first 2 days. That means you can expect to book consultations within 7 days. While some clients land projects within the first 30 days, the timeline can vary depending on the project type and the length of your sales process.

What if my leads take months to decide?

We understand that the residential construction industry tends to have a long sales cycle—which is exactly why most marketing strategies fail. Our system keeps your leads engaged through:

✅ Email indoctrination sequences (positioning you as the expert)

✅ AI-powered follow-ups (automatic lead nurturing)

✅ Retargeting ads (keeping your brand top-of-mind)

When they’re finally ready to move forward, you’ll be their first and only choice.

What exactly do you do for me?

We handle everything that isn't under the job title of a "General Contractor". That means we acquire your leads, qualify them, put them on a call with you, and even provide 1-on-1 sales training frameworks to get the prospect across the finish line.

How do I know this will work for my business?

Our system is built specifically for home builders and is backed by industry-tested strategies. It’s worked for builders across different markets and price points. Also- we completely guarantee results- so if we don't perform- you don't pay.

How much are your commissions?

We have a commission structure that is engineered to be profitable for both of us. The average cost to acquire a new construction job is 3% of the build total- in fact- most of you are aware of that if you work with a realtor or job vendor. We only take 1% of the contract value on new homes- and we leave the other 2% for ad spend (we usually acquire them for less anyways).

What types of projects do you support?

At BuilderProject, we’ve helped builders land everything from high-end $30M custom homes to compact ADUs and profitable multi-family developments. Whether you're a pool builder, remodeler, or you're offering pre-designed homes, barndominiums, or home additions, our system is designed to adapt to your unique service type and buyer journey. We know how to position your value and speak directly to the clients you actually want. You can explore each project type in more detail on our Project Type pages, or better yet — book a call with our advisor team to get personalized insights on how we’d position your business for growth.

What if I want to run multiple campaigns?

We highly encourage it — and some of our most successful partners do just that. In fact, many are running campaigns for 3 to 5 project types at once. It’s a smart strategy: quicker-turnaround services like remodeling or ADUs can generate fast cash flow to help fund longer-term, high-ticket projects like custom homes or multi-family builds. Our system is designed to manage multiple funnels seamlessly, so you can scale without the chaos.

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