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How Herman From Homestead Home Builders Closed 2 Homes Resulting in $500k In Profits Off 8k Of Ad Spend

August 22, 2025•3 min read

Overview

Herm runs Homestead Home Builders in Denver. When we first spoke, he was honest: he’d been burned before. Big fees, noisy dashboards, and “leads” that never showed up. Referrals kept the lights on, but they also kept him guessing. He didn’t want another pitch—he wanted steady, qualified conversations he could see on his calendar and trace back to a clear system.

The Strategy

1) Message & Creative that sounded like Herm (not an ad agency)
We sat with his photos, his process, and the way he explains quality to real clients. Then we wrote simple ads that mirrored that voice: here’s what we build, here’s how to start, here’s what a planning call covers. Nothing flashy—just enough to make serious planners feel, “This is my builder.”

Effect: Fewer random inquiries. More people who were actually ready to talk about a real project.
Pain solved: Wasting time on folks who were just price-shopping.

2) A short, honest pre-qualification step before the calendar
We added a small form that asked the basics Herm needs to protect his time: land status, budget range, and timeline. If the fit looked good, the next screen offered his calendar. If not, we guided them to resources and light follow-ups.

Effect: His first calls felt like part two of the conversation, not part one.
Pain solved: Booked calls with people who weren’t ready or couldn’t move forward.

3) Real humans calling back quickly (speed-to-lead without the chaos)
Our team called new inquiries right away, confirmed details, answered simple process questions, and placed qualified people directly on Herm’s calendar. We also sent confirmations, reminders, and a short “what to bring” note so prospects showed up prepared.

Effect: Higher show rates and clearer first calls.
Pain solved: Leads going cold, no-shows, and “I forgot” messages.

4) A clean pipeline Herm could actually trust
We wired everything into a plain-English CRM: New → Reached → Qualified → Booked → Won/Lost. Call notes and context flowed in automatically. Each week, we sent one short scorecard: new leads, bookings, show rate, and cost. No guessing, no digging.

Effect: Herm could open one page and know exactly what his marketing was doing.
Pain solved: Paying for activity without knowing if it produced revenue.

The Results

2 custom homes closed from this system

~$500,000 in profits from those two projects
$8,000 in ad spend to generate and qualify the pipeline that led to those wins
A growing line of similar prospects continuing to book planning calls

These weren’t “more leads.” They were better conversations—people who respected his process, showed up on time, and were ready to plan a build.

Conclusion

If you’ve been burned, you don’t need a new buzzword. You need calm, clear steps that turn interest into real appointments—and a weekly snapshot that proves it. That’s what we set up for Herm. The result wasn’t luck; it was a system he could see working.

👉 If you build homes over $500K and want this level of clarity and consistency, apply to see if your market is available.

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Common Questions

We have answers.

Is there an up-front fee?

Yes, we have a program fee that ranges from $2,000 to $18,000 depending on your goals and the level of engagement required. We do guarantee our results though- meaning that if we don't perform- you will receive a refund.

How long does it take to start seeing results?

We start optimizing and launching your system within the first 2 days. That means you can expect to book consultations within 7 days. While some clients land projects within the first 30 days, the timeline can vary depending on the project type and the length of your sales process.

What if my leads take months to decide?

We understand that the residential construction industry tends to have a long sales cycle—which is exactly why most marketing strategies fail. Our system keeps your leads engaged through:

✅ Email indoctrination sequences (positioning you as the expert)

✅ AI-powered follow-ups (automatic lead nurturing)

✅ Retargeting ads (keeping your brand top-of-mind)

When they’re finally ready to move forward, you’ll be their first and only choice.

What exactly do you do for me?

We handle everything that isn't under the job title of a "General Contractor". That means we acquire your leads, qualify them, put them on a call with you, and even provide 1-on-1 sales training frameworks to get the prospect across the finish line.

How do I know this will work for my business?

Our system is built specifically for home builders and is backed by industry-tested strategies. It’s worked for builders across different markets and price points. Also- we completely guarantee results- so if we don't perform- you don't pay.

How much are your commissions?

We have a commission structure that is engineered to be profitable for both of us. The average cost to acquire a new construction job is 3% of the build total- in fact- most of you are aware of that if you work with a realtor or job vendor. We only take 1% of the contract value on new homes- and we leave the other 2% for ad spend (we usually acquire them for less anyways).

What types of projects do you support?

At BuilderProject, we’ve helped builders land everything from high-end $30M custom homes to compact ADUs and profitable multi-family developments. Whether you're a pool builder, remodeler, or you're offering pre-designed homes, barndominiums, or home additions, our system is designed to adapt to your unique service type and buyer journey. We know how to position your value and speak directly to the clients you actually want. You can explore each project type in more detail on our Project Type pages, or better yet — book a call with our advisor team to get personalized insights on how we’d position your business for growth.

What if I want to run multiple campaigns?

We highly encourage it — and some of our most successful partners do just that. In fact, many are running campaigns for 3 to 5 project types at once. It’s a smart strategy: quicker-turnaround services like remodeling or ADUs can generate fast cash flow to help fund longer-term, high-ticket projects like custom homes or multi-family builds. Our system is designed to manage multiple funnels seamlessly, so you can scale without the chaos.