Overview

Eagle Rock Custom Homes provides premium custom home material packages to homeowners across the U.S. and partners with vetted builders to bring those visions to life. Led by founder Bill, the company blends nationwide supply logistics with local construction expertise — offering a streamlined, design-forward experience to clients building on their own land.

Despite having a solid offering, Bill struggled with inconsistent lead flow and was doing all the sales himself — until partnering with BuilderProject.

The Strategy

BuilderProject launched a full-funnel marketing system tailored to Eagle Rock’s unique national offering:

High-Volume Meta Ad Campaigns

• We ran Facebook and Instagram ads targeting homeowners interested in building on their land, promoting Eagle Rock’s material packages and showcasing beautiful past projects. Campaigns emphasized design flexibility, cost savings, and project support — making the offer irresistible to planners in both rural and suburban markets.

Proven Funnel with Qualification Survey

• Traffic was funneled into our proprietary BuilderProject funnel, filtering for budget, timeline, location, land status, and interest in design packages. This ensured only warm, viable leads reached the sales calendar.

CRM Integration + Newsletter Launch

• Every interaction was captured in BuilderProject’s CRM, giving Eagle Rock a full pipeline view and enabling the launch of a long-term newsletter and nurture sequence to engage and re-activate colder leads.

The Results

In just 60 days, Eagle Rock Custom Homes saw dramatic transformation:

• 📅 Bill’s calendar booked out completely, forcing him to hire a full-time sales rep to handle volume.

• 🏗️ 2 custom homes closed in Pennsylvania — from cold traffic.

• 🌴 1 custom home currently in discussion in Georgia.

• 📈 $3.2M+ in pipeline revenue generated from an ad spend of only $5,500.

• 🔁 Over 1,300 qualified leads collected for ongoing nurture, upsell, and future sales opportunities

All leads came pre-qualified and many were actively planning builds — allowing Eagle Rock to sell more material packages without chasing or cold-calling.

Conclusion

Eagle Rock didn’t just get more leads — they got a system. One that booked out the founder’s calendar, generated millions in potential revenue, and set the foundation for long-term brand growth through automation and audience ownership.

If you're in the custom home or building materials space and want a plug-and-play system to bring in serious buyers across the country, BuilderProject is the unfair advantage you’ve been missing.