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How Eagle Rock Custom Homes Turned $5.5K in Ad Spend into $3.2M in Pipeline and Booked Out Their Sales Calendar

June 27, 2025•2 min read

Overview

Eagle Rock Custom Homes provides premium custom home material packages to homeowners across the U.S. and partners with vetted builders to bring those visions to life. Led by founder Bill, the company blends nationwide supply logistics with local construction expertise — offering a streamlined, design-forward experience to clients building on their own land.

Despite having a solid offering, Bill struggled with inconsistent lead flow and was doing all the sales himself — until partnering with BuilderProject.

The Strategy

BuilderProject launched a full-funnel marketing system tailored to Eagle Rock’s unique national offering:

High-Volume Meta Ad Campaigns

We ran Facebook and Instagram ads targeting homeowners interested in building on their land, promoting Eagle Rock’s material packages and showcasing beautiful past projects. Campaigns emphasized design flexibility, cost savings, and project support — making the offer irresistible to planners in both rural and suburban markets.

Proven Funnel with Qualification Survey

Traffic was funneled into our proprietary BuilderProject funnel, filtering for budget, timeline, location, land status, and interest in design packages. This ensured only warm, viable leads reached the sales calendar.

CRM Integration + Newsletter Launch

Every interaction was captured in BuilderProject’s CRM, giving Eagle Rock a full pipeline view and enabling the launch of a long-term newsletter and nurture sequence to engage and re-activate colder leads.

The Results

In just 60 days, Eagle Rock Custom Homes saw dramatic transformation:

📅 Bill’s calendar booked out completely, forcing him to hire a full-time sales rep to handle volume.
🏗️ 2 custom homes closed in Pennsylvania — from cold traffic.
🌴 1 custom home currently in discussion in Georgia.
📈 $3.2M+ in pipeline revenue generated from an ad spend of only $5,500.
🔁 Over 1,300 qualified leads collected for ongoing nurture, upsell, and future sales opportunities

All leads came pre-qualified and many were actively planning builds — allowing Eagle Rock to sell more material packages without chasing or cold-calling.

Conclusion

Eagle Rock didn’t just get more leads — they got a system. One that booked out the founder’s calendar, generated millions in potential revenue, and set the foundation for long-term brand growth through automation and audience ownership.

If you're in the custom home or building materials space and want a plug-and-play system to bring in serious buyers across the country, BuilderProject is the unfair advantage you’ve been missing.

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Common Questions

We have answers.

Is there an up-front fee?

Yes, we have a program fee that ranges from $2,000 to $18,000 depending on your goals and the level of engagement required. We do guarantee our results though- meaning that if we don't perform- you will receive a refund.

How long does it take to start seeing results?

We start optimizing and launching your system within the first 2 days. That means you can expect to book consultations within 7 days. While some clients land projects within the first 30 days, the timeline can vary depending on the project type and the length of your sales process.

What if my leads take months to decide?

We understand that the residential construction industry tends to have a long sales cycle—which is exactly why most marketing strategies fail. Our system keeps your leads engaged through:

✅ Email indoctrination sequences (positioning you as the expert)

✅ AI-powered follow-ups (automatic lead nurturing)

✅ Retargeting ads (keeping your brand top-of-mind)

When they’re finally ready to move forward, you’ll be their first and only choice.

What exactly do you do for me?

We handle everything that isn't under the job title of a "General Contractor". That means we acquire your leads, qualify them, put them on a call with you, and even provide 1-on-1 sales training frameworks to get the prospect across the finish line.

How do I know this will work for my business?

Our system is built specifically for home builders and is backed by industry-tested strategies. It’s worked for builders across different markets and price points. Also- we completely guarantee results- so if we don't perform- you don't pay.

How much are your commissions?

We have a commission structure that is engineered to be profitable for both of us. The average cost to acquire a new construction job is 3% of the build total- in fact- most of you are aware of that if you work with a realtor or job vendor. We only take 1% of the contract value on new homes- and we leave the other 2% for ad spend (we usually acquire them for less anyways).

What types of projects do you support?

At BuilderProject, we’ve helped builders land everything from high-end $30M custom homes to compact ADUs and profitable multi-family developments. Whether you're a pool builder, remodeler, or you're offering pre-designed homes, barndominiums, or home additions, our system is designed to adapt to your unique service type and buyer journey. We know how to position your value and speak directly to the clients you actually want. You can explore each project type in more detail on our Project Type pages, or better yet — book a call with our advisor team to get personalized insights on how we’d position your business for growth.

What if I want to run multiple campaigns?

We highly encourage it — and some of our most successful partners do just that. In fact, many are running campaigns for 3 to 5 project types at once. It’s a smart strategy: quicker-turnaround services like remodeling or ADUs can generate fast cash flow to help fund longer-term, high-ticket projects like custom homes or multi-family builds. Our system is designed to manage multiple funnels seamlessly, so you can scale without the chaos.