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How To Qualify Homebuilding Leads

July 26, 20251 min read

🚫 Stop Wasting Time on Unqualified Leads — Here's the Fix

Are you tired of wasting hours every week talking to leads who ghost, lowball, or were never serious to begin with?

You're not alone.

Most home builders treat every lead like a good lead — and it's killing their time, profit, and pipeline. In this video, Christian from BuilderProject reveals the exact qualification system used by 40+ builders across the U.S. and Canada to filter out 98% of tire-kickers — before the phone even rings.

✅ This is the same system that turns Google and Facebook leads into high-converting appointments — with no time wasted.

Watch now to discover:
🔹 The #1 reason builders stay stuck in the sales grind
🔹 Our proven survey system that filters out junk leads automatically
🔹 The 2-step qualification process that ensures you only speak with serious, ready-to-buy prospects

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Common Questions

We have answers.

Is there an up-front fee?

Yes, we have a program fee that ranges from $2,000 to $18,000 depending on your goals and the level of engagement required. We do guarantee our results though- meaning that if we don't perform- you will receive a refund.

How long does it take to start seeing results?

We start optimizing and launching your system within the first 2 days. That means you can expect to book consultations within 7 days. While some clients land projects within the first 30 days, the timeline can vary depending on the project type and the length of your sales process.

What if my leads take months to decide?

We understand that the residential construction industry tends to have a long sales cycle—which is exactly why most marketing strategies fail. Our system keeps your leads engaged through:

✅ Email indoctrination sequences (positioning you as the expert)

✅ AI-powered follow-ups (automatic lead nurturing)

✅ Retargeting ads (keeping your brand top-of-mind)

When they’re finally ready to move forward, you’ll be their first and only choice.

What exactly do you do for me?

We handle everything that isn't under the job title of a "General Contractor". That means we acquire your leads, qualify them, put them on a call with you, and even provide 1-on-1 sales training frameworks to get the prospect across the finish line.

How do I know this will work for my business?

Our system is built specifically for home builders and is backed by industry-tested strategies. It’s worked for builders across different markets and price points. Also- we completely guarantee results- so if we don't perform- you don't pay.

How much are your commissions?

We have a commission structure that is engineered to be profitable for both of us. The average cost to acquire a new construction job is 3% of the build total- in fact- most of you are aware of that if you work with a realtor or job vendor. We only take 1% of the contract value on new homes- and we leave the other 2% for ad spend (we usually acquire them for less anyways).

What types of projects do you support?

At BuilderProject, we’ve helped builders land everything from high-end $30M custom homes to compact ADUs and profitable multi-family developments. Whether you're a pool builder, remodeler, or you're offering pre-designed homes, barndominiums, or home additions, our system is designed to adapt to your unique service type and buyer journey. We know how to position your value and speak directly to the clients you actually want. You can explore each project type in more detail on our Project Type pages, or better yet — book a call with our advisor team to get personalized insights on how we’d position your business for growth.

What if I want to run multiple campaigns?

We highly encourage it — and some of our most successful partners do just that. In fact, many are running campaigns for 3 to 5 project types at once. It’s a smart strategy: quicker-turnaround services like remodeling or ADUs can generate fast cash flow to help fund longer-term, high-ticket projects like custom homes or multi-family builds. Our system is designed to manage multiple funnels seamlessly, so you can scale without the chaos.

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Get started with a completely free strategy call:

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